I'm a highly experienced Strategic Data Analyst with 20+ years of experience who creates imaginative solutions to data challenges.
I help organisations turn data into actionable insights that can drive performance and outcomes, guide decision making and operational efficiency and, if needed, help non-technical stakeholders understand the data.
I use data to create dashboards, reports and performance frameworks, or simply a clear visualisation or snap shot that helps tell a data-driven narrative or story.
I also love a complex challenge that requires imaginative thinking, bringing in multiple data sources to create a new data model or solve a difficult problem.
I've worked across multiple sectors during my career - from risk analysis in investment banking to data analysis and mapping in education and not-for-profit. One of my current side projects is working within Women's Football to better understand audiences. I've been involved in women's football from the sidelines for the last seven years - my 14 year old daughter wants to be a professional footballer so this is a bit of a passion project for me.
Skilled in Tableau, Python, Google Analytics, SQL, PowerBI and AI (agent building, process mapping, data analysis and workflows).
Building new models, working with multiple data sources, creating in-depth insights and reporting, uncovering hidden value, forming the basis for decision making and data-driven narratives.
Efficient, well designed business indicators in a single space; easy to understand visualisation of complex data.
Advice, troubleshooting, process improvement, report design.